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1043 Virginia Ave, Suite 217
Indianapolis, IN 46203
Office: 317-602-6641

First Fridays at HI-FI

Sponsorship & Marketing

Event Profile

Fountain Square First Fridays have become an arts and entertainment district staple in Indianapolis, attracting thousands of visitors each month. First Friday features a wide range of art exhibits, artisans and entertainment at over 40 locations throughout the neighborhood.

HI-FI hosts a free early show, which features three emerging artists. First Friday shows at HI-FI have a history of creating “I saw them here first” moments with breakout performances by Sturgill Simpson, Reignwolf, Wild Cub, John Fullbright, Free Energy, Welles and many more.

Late Night, Old Soul Entertainment curates what is arguably Indy’s top underground dance party–Back To The Future. The open format concept attracts sellout crowds after many First Friday activities come to an end. The event appeals to a wide audience, often going from Drake to Nirvana to Steve Miller Band with 2 DJ’s going head to head from 11 p.m. until 3 a.m.

Both events take place at HI-FI, located inside the Historic Murphy Arts Building in the heart of Fountain Square. Additionally, we host a monthly art exhibit and local band showcase in the LO-FI Lounge on the 2nd floor.


Date: First Friday of each month

Past Performers: Sturgill Simpson, Reignwolf, Rhett Miller, Wild Cub, Welles, John Fullbright and more.

Frequency: Monthly


Attendance: 300-400

Attendee Profile: HI-FI Free Show: 21-40 years of age, 55% male vs. 45% female
Casual Art Connoisseurs, Socialites, Neighborhood Residents, Live Music Fans, Young Professionals, Millennials, Socialites, Neighborhood Leaders, Music Lovers


Available: Official Sponsor, Category Sponsor

Key Categories: Beer, Wine, Spirits, Nonprofits, Neighborhood Organizations

Market: Indianapolis

Costs: $500 – $750 per show x12 shows

Current & Past Sponsors

Sponsors: Elysian Brewing (Current), Fountain Square Brewery, Tinker Coffee

Partners: Tinker Coffee, Murphy Arts Center, Do317, MOKB Presents


Posters, Street Teams, Social Media, Paid Digital Advertising, Radio, Press Releases, E-mail subscribers.

Email Subscribers: 79,000+
Instagram: 15,000+
Facebook: 25,000+
Twitter: 4,800+
YouTube: 18,400+

Marketing Coverage

HI-FI First Fridays – Monthly Event Updates

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