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FS Human Mario Kart GP

Sponsorship & Marketing

Event Profile

FS Human Mario Kart GP has become a legendary Fountain Square event. Over 1,200 spectators and 34 teams turn out for the inaugural event. With every major media outlet in the city on-site to cover the spectacle, teams pedaled Triad drift trikes around a Mario Kart-inspired track while competing for the coveted prize – The Mushroom Cup. Racers zip around real-life obstacles, scoop up coins, collect power-ups and dodge incoming distractions from the crowd. Each team is comprised of four racers who each complete one lap, pitting to swap drivers, all while decked out in some amazing costumes. Fans get in on the action by chucking obstacles and water balloons at drivers as they compete for the finish line. The event will return to Fountain Square in 2018.

The proceeds from the sale of the crowd obstacles (water balloons, squirt guns, balls) benefit local charities including Girls Rock.


Date: September 2018

Venue: Murphy Arts Center

Frequency: Annual


Attendance: 1,500-2,000 attendees

Attendee Profile: 21-34 years of age, 60% male vs. 40% female, Millennials, Gamer Nerds, Neighborhood Leaders, Adventurers, Adrenaline Junkies, Outdoor Enthusiasts, Company Teams


Available: Presenting, Official, Track, Infield & Beer Garden, Obstacle Booths, Finish Line, Gaming Lounge, Bike & Helmet

Key Categories: Beer, Wine, Spirits, Energy Drink, Fitness, Outdoor Recreation, Tech, Gaming, Automotive, Leisure Sales, Residential Real Estate

Market: Indianapolis

Costs: $2,000 – $20,000

Vendors: Local Businesses, Food, Community, Events

Costs: $500

Current & Past Sponsors

Sponsors: Goose Island, Triad Drift Trikes, Nottingham Realty, Tappers Arcade Bar

Partners: Girls Rock, Inc


Posters, Street Teams, Social Media, Paid Digital Advertising, Radio, Press Releases, E-mail subscribers.

Email Subscribers: 79,000+
Instagram: 15,000+
Facebook: 25,000+
Twitter: 4,800+
YouTube: 18,400+

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