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1043 Virginia Ave, Suite 217
Indianapolis, IN 46203
Office: 317-602-6641

HI-FI Annex

Sponsorship & Marketing

Event Profile

If there is one good thing that came out of 2020, it was Fountain Square’s newest outdoor venue – HI-FI Annex. “The Annex” was created as a quick pivot for HI-FI to continue shows in a safe, outdoor setting while under Covid-19 restrictions indoors. The venue encompasses the entire back parking lot of the Murphy Arts Building in Fountain Square.

Last year, the HI-FI Annex safely hosted 42 shows at the height of the pandemic. With safety and security as a top priority, fans flocked to the venue for a much needed taste of live music. The Annex operated with a limited capacity of 250 for the duration of the Summer but was able to attract profile performances from Lost Dog Street Band, Andy Frasco, Arlo McKinley, The Wild Feathers, Rod Tuffcurls & the Bench Press, Justin Wells, and more. Additionally, HI-FI Annex served as the stomping grounds for the best of the best local talent Indy has to offer.

The Annex featured a repurposed 40-foot shipping container as the main stage with additional containers lining the grounds. Fans enjoyed picnic table seating, concession stand, local food pop-ups and a 21+ bar area.

HI-FI Annex is planning to reopen in March of 2021, just in time for March Madness. Look for some exciting changes and unique upgrades as we head into our second outdoor concert season at The Annex.


Date: March through October, 2021

Venue: If applicable

Past Performers: Lost Dog Street Band, Andy Frasco, The Wild Feathers, Arlo McKinley, Justin Wells, Chance McCoy, The Palace, Huckleberry Funk, Rod Tuffcurls & the Bench Press

Attendance: 20,000 per season

Frequency: 3-5 shows per week

Total Events: 75 projected for 2021, 42 in 2020


Total Events: N/A

Total Admissions: N/A

Demographics: 21-45 years of age, 45% male vs. 55% female

Fan Profile: Festival fans, neighborhood residents, outdoor enthusiasts, young professionals, regional music lovers


Available: Official Sponsor, Category Sponsor, Activation

Key Categories: Soda, Water, Beer, Wine, Spirits, Outdoor Lifestyle Brands, Technology

Market: Indianapolis

Costs: Season: $5,000-$20,000, One-Off shows: $750-$1,500

Note: HI-FI Annex is available for private venue rentals and special events. All of our spaces are equipped with the latest streaming technology through our partnership with Mandolin.

Current & Past Sponsors

Sponsors: Mandolin, West Fork Whiskey, Tito’s Vodka, Tactive, Sun King Brewery

Partners: MacAllister of Indiana, Tinker Coffee, Emergent Construction, A Squared Fabrication


Posters, Street Teams, Social Media, Paid Digital Advertising, Radio, Press Releases, E-mail subscribers.

Email Subscribers: 79,000+
Instagram: 15,000+
Facebook: 25,000+
Twitter: 4,800+
YouTube: 18,400+

Marketing Coverage

Matt Wells
VP, Business Development
Direct: 317-529-7754

Sponsor This Event

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