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Holler On The Hill Music Festival

Sponsorship & Marketing

Event Profile

Holler On The Hill is a boutique music festival held at historic Garfield Park in Indianapolis. Holler on the Hill’s vibe focuses on a more “laid back” and communal atmosphere than massive headliners.  The festival’s fondation originated as an annual reunion for fans and artists that are part of the MOKB Presents family.  Garfield Park, and the surrounding neighborhood, provides the perfect setting for this community oriented festival that has gained recognition for introducing new artists. The festival leans heavy on Americana, folk and roots music but always loves to toe the genre line with unique performers.

MOKB Presents is currently booking the 2021 lineup after being forced to postpone the 2020 event due to Covid-19 restrictions.  The 2021 lineup is set to be announced in March of 2021.
Past performers have included:  Billy Strings, Caamp, St. Paul & the Broken Bones, Colter Wall, Amanda Shires, Citizen Cope, Ruston Kelly, Mt. Joy, Nikki Lane, Moon Taxi, Hayes Carl, Jamestown Revival, Blitzen Trapper, John Paul White, Justin Townes Earle (RIP), Black Joe Lewis & the Honeybears, John Moreland, Mipso, Briston Maroney, Katie Pruitt, Ian Noe, Jesse Dayton, Red Wanting Blue, Will Hoge, American Aquarium and many more.
Holler On The Hill will features three music stages, fan hang areas, local vendors and community focused activations. The MacAllister Amphitheatre at Garfield Park, a 100-year old historic outdoor structure, serves as the main stage with additional stages located throughout the park. Fans enjoy free parking, dedicated rideshare locations, bike parking and easy access from Indy’s Red Line Bus system.


Date: September 2021, 2022, 2023

 Garfield Park – Indianapolis

Past Performers:
 Billy Strings, Mt. Joy, CAAMP
Attendance: 15,000-20,000

Frequency: Annual
Total Events: 1 Festival, 4 afterparties
Covid-19 safety measures are in effect for all venues/events and follow State of Indiana public orders and Marion County Board of Health Covid-19 protocols.


Demographics: 21-45 years of age, 63% male vs. 37% female
Ages: All Ages, Dedicated 21+ bar areas
Fans: Americana/Indie/Outlaw Country Music Fans, Blue Collar, Musicians, Regional Festival-Goers, Young Professionals


Available: Presenting, Official, Community, Experience, Stages, Wristband, Gates
Key Categories: Automotive, Outdoor Lifestyle, Beer, Wine, Spirits, Apparel, Banking, Insurance, Wellness
Market: Indianapolis
Costs: $5,000 – $75,000

Ticket packages, employee perks, VIP experiences also available. Unique sponsorships and activations can be fully customized to suit your brand needs.

Current & Past Sponsors

Sponsors: Eskenazi Health, Sun King Brewery, Andy Mohr Kia, Hope Plumbing, Tito’s Handmade Vodka, Don Julio Tequila, Old National Bank

Partners: Indiana Forest Alliance, Howl & Hide, IndyGo Red Line Rapid Transit, 92.3 WTTS, Indy Parks Foundation., Garfield Park Neighborhood Assoc.


Posters, Street Teams, Social Media, Paid Digital Advertising, Radio, Press Releases, E-mail subscribers.

Social Media: 20,000
E-mailing List: 86,000
Impressions: 5M

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