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1043 Virginia Ave, Suite 217
Indianapolis, IN 46203
Office: 317-602-6641

Lounge Sessions

Sponsorship & Marketing

Event Profile

Lounge Sessions feature stripped-down performances by national acts, in an intimate setting, before a live studio audience. Lounge Sessions take place in one of two dedicated studio spaces within our entertainment campus, as well as key local businesses.  Each session is captured, audio and video, for future distribution through our online video and podcast channels. This unique activation creates a “money-can’t-buy” experience for a small group of fans and influencers, while creating exclusive content for online distribution. Over the years, our Lounge Sessions have welcomed some incredible performances including Edward Sharpe and the Magnetic Zeros, Sturgill Simpson, The Lumineers, Walk The Moon, Houndmouth, JD McPherson, Reignwolf, Free Energy and many more.


Date: 2023-2024, Ongoing

Venue: HI-FI Live Studio, LO-FI Lounge, Off-site locations

Past Performers: Edward Sharpe and the Magnetic Zeros, Sturgill Simpson, JJ Grey, Tyler Childers, The Lumineers, Walk The Moon, Black Rebel Motorcycle Club, Houndmouth, JD McPherson, Reignwolf, Free Energy

Frequency: Ongoing


Attendance: 50 per session–25 contest winners, 25 media & influencers

Attendee Profile: 21-36 years of age, demographics vary by session, Music Connoisseurs, Influencers, Die-hard Fans


Available: Lounge/Studio Sponsor, Pre/Post Video Roll, Exclusive Premiere, Podcast Sponsor, Set Sponsor/Immersive Decor, Official Beer, Official Spirit

Key Categories: App, Online, Beer, Wine, Spirits, Audio, Local/National Brand, Music Instrument Manufacturer.

Market: Indianapolis, National

Costs: $1,000 – $10k per session

Current & Past Sponsors

Past Sponsors: Klipsch, Sun King, Pabst Blue Ribbon, Upland Brewing Co.

Partners: My Old Kentucky Blog, Sirius XMU, Do317


Posters, Street Teams, Social Media, Paid Digital Advertising, Radio, Press Releases, E-mail subscribers.

Exclusive premiers with local, regional and national media outlets

Audio promotion on weekly Sirius/XM Radio Show

Email Subscribers: 79,000+
Instagram: 15,000+
Facebook: 25,000+
Twitter: 4,800+
YouTube: 18,400+

Marketing Coverage

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