Lounge Sessions feature stripped-down performances by national acts, in an intimate setting, before a live studio audience. Lounge Sessions take place in one of two dedicated studio spaces within our entertainment campus, as well as key local businesses. Each session is captured, audio and video, for future distribution through our online video and podcast channels. This unique activation creates a “money-can’t-buy” experience for a small group of fans and influencers, while creating exclusive content for online distribution. Over the years, our Lounge Sessions have welcomed some incredible performances including Edward Sharpe and the Magnetic Zeros, Sturgill Simpson, The Lumineers, Walk The Moon, Houndmouth, JD McPherson, Reignwolf, Free Energy and many more.
Date: 2023-2024, Ongoing
Venue: HI-FI Live Studio, LO-FI Lounge, Off-site locations
Past Performers: Edward Sharpe and the Magnetic Zeros, Sturgill Simpson, JJ Grey, Tyler Childers, The Lumineers, Walk The Moon, Black Rebel Motorcycle Club, Houndmouth, JD McPherson, Reignwolf, Free Energy
Attendance: 50 per session–25 contest winners, 25 media & influencers
Attendee Profile: 21-36 years of age, demographics vary by session, Music Connoisseurs, Influencers, Die-hard Fans
Available: Lounge/Studio Sponsor, Pre/Post Video Roll, Exclusive Premiere, Podcast Sponsor, Set Sponsor/Immersive Decor, Official Beer, Official Spirit
Key Categories: App, Online, Beer, Wine, Spirits, Audio, Local/National Brand, Music Instrument Manufacturer.
Market: Indianapolis, National
Costs: $1,000 – $10k per session
Current & Past Sponsors
Past Sponsors: Klipsch, Sun King, Pabst Blue Ribbon, Upland Brewing Co.
Partners: My Old Kentucky Blog, Sirius XMU, Do317
Posters, Street Teams, Social Media, Paid Digital Advertising, Radio, Press Releases, E-mail subscribers.
Exclusive premiers with local, regional and national media outlets
Audio promotion on weekly Sirius/XM Radio Show
Email Subscribers: 79,000+