Lounge Sessions feature stripped-down performances by national acts, in an intimate setting, before a live studio audience. Lounge Sessions take place in our private venue, LO-FI Lounge, and some taking place on location at local businesses. Each session is captured, audio and video, for future distribution through our online channels. This unique activation creates a money-can’t-buy experience for a small group of fans and influencers, while created exclusively for online release. Over the years, our Lounge Sessions have welcomed some incredible performances including Edward Sharpe and the Magnetic Zeros, Sturgill Simpson, The Lumineers, Walk The Moon, Houndmouth, JD McPherson, Reignwolf, Free Energy and many more.
Venue: LO-FI Lounge, Off-site locations
Past Performers: Edward Sharpe and the Magnetic Zeros, Sturgill Simpson, The Lumineers, Walk The Moon, Black Rebel Motorcycle Club, Houndmouth, JD McPherson, Reignwolf, Free Energy
Attendance: 50 per session–25 contest winners, 25 media & influencers
Attendee Profile: 21-36 years of age, demographics vary by session, Music Connoisseurs, Influencers, Die-hard Fans of the Band
Available: Lounge Sponsor, Pre/Post Video Roll, Exclusive Premiere, Official Beer, Official Spirit
Key Categories: App, Online, Beer, Wine, Spirits, Audio, Music Instrument Manufacturer.
Costs: $1,000 – $10k
Current & Past Sponsors
Sponsors: Klipsch – 2018 Sponsor Category Exclusive, Pabst Blue Ribbon, Upland Brewing Co.
Partners: My Old Kentucky Blog, Sirius XMU, Do317
Posters, Street Teams, Social Media, Paid Digital Advertising, Radio, Press Releases, E-mail subscribers.
Email Subscribers: 79,000+