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New Faces Night

Sponsorship & Marketing

Event Profile

New Faces Night provides an opportunity for local and regional emerging bands to perform at HI-FI, Indy’s top live music venue. New Faces Night admission is free for fans and the bands are paid based on the number of patrons they get to attend the show. As this is often a band’s first chance to play HI-FI, they hustle hard to ensure a good following and impression of their band in hopes of getting more opportunities to perform.

Fan’s love New Faces Night for the element of discovery. It’s like a mini-festival with the opportunity to sample a variety musical styles and acts in one location, with no money out of their pocket. Sponsorship for this event goes directly to artist payments and local marketing.


Date: Ongoing

Performers: Varies by month, 3-4 local and regional artists

Past Performers: The Wldlfe, Dream Chief, Autumn Androids, Dietrich Jon and many more

Frequency: Monthly


Attendance: 300-350 per event

Attendee Profile: 21-36 years of age, 45% male vs. 55% female, Local Musicians, College Students, Millennials, Music Lovers, Tastemakers, Service Industry


Available: Presenting Sponsor, Official Sponsor

Key Categories: Beer, Spirits, Audio Equipment, Telecommunications, Fashion, Tech, Transportation

Market: Indianapolis

Costs: $1,000 – $2,000 per event, annual options available

Current & Past Sponsors

Sponsors: Pabst Blue Ribbon

Partners: Do317, Musical Family Tree, MOKB Presents


Posters, Street Teams, Social Media, Paid Digital Advertising, Radio, Press Releases, E-mail subscribers.

Email Subscribers: 79,000+
Instagram: 15,000+
Facebook: 25,000+
Twitter: 4,800+
YouTube: 18,400+

Marketing Coverage

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